Every successful strategy and campaign we start,
have three crucial steps - Planning, Execution and Tracking.
At Bellwether, we follow our standardised approach in both planning and execution and amalgamate
it with technology to improve efficiency and get the maximum output from our approach,
every time, for everything. And this helps us in catering our client’s requirements in the most optimised way.

Step 1: Meticulous Planning

1 : Micro-Market Analysis

  • Registered sales data comparison with neighbouring micro-markets
  • Sales, Supply mix & Absorption trend
  • PSF pricing trend of targeted configuration
Image

2 : Project Benchmarking

  • Shortlisting competitive projects based on LPV Framework - Location | Price | Value
  • Using Real Estate - Moment of Truth RE-MoT (Real estate moments of truth in customer end) Framework to trace the customer journey in benchmarked projects

Important Project Benchmarking Metrics:

  • Sales Velocity
  • Absorption
  • Schedule performance
  • Net Present Value (NPV) for Consumer
Image

3 : Define Target Group

  • To identify the right spots from where
    you can generate the maximum amount of quality leads
  • To determine the percentage mix of buyers based on age group
Image

4 : Defining Customer

Defining Customer Characteristics Based On The Four "W's Framework:

  • Who is the potential Customer?
  • Where is the Investment Location?
  • Wants of the Customers?
  • Wisdom to enrich Customer Engagement
Image

5 : Value Proposition

The value proposition is an aspect of your brand's storytelling,
and it should reflect your brand personality

  • Appealing Target Demographics
  • Customer Surveys
  • Effective Brand Strategies
  • Comprehensive Marketing
Image

Step 2: GREEN - GRow with Excellent ExecutioN

Image

1 : Mobilizing Channels

  • • JBP with CPs
  • • Activating Digital campaigns
  • • Reaching out to existing database of clients for referrals
Image

2 : Enticing trade &
customers and setting
up Experience Centre

  • Creating buzz in market
  • Redefining experience centre through consumer’s eyes

3 : Team Training

  • • Sales pitch basis REal HERO Framework
  • • Opportunity doc for pre-sales & sourcing team
Image

4 : Final Kick-Off

  • • Going live with all campaigns
  • • CP meet
Image

5 : Winning with Technology

  • Capturing entire journey of lead
  • Tracking campaigns ROI and productivity of sales sourcing and pre sales executives
  • Automating all communication basis lead’s primary, secondary and tertiary disposition
Image

Our Stand-Out Features - Efficient Working

  • Real-time and comprehensive tracking of the entire sales funnel
  • Data-driven overview of the end-to-end sales process
  • Continuous tracking of micro-level analytics on lead funnel
  • In-depth and end-to-end recording of every customer’s journey through the sales funnel
  • Real-time ROI tracking for every marketing spend
  • Continuous and data-driven performance assessment of the sales team

Let's Get Started

Contact Us

Icon

Every successful strategy and campaign we start, have three crucial steps - Planning, Execution and Tracking. At Bellwether, we follow our standardised approach in both planning and execution and amalgamate it with technology to improve efficiency and get the maximum output from our approach, every time, for everything. And this helps us in catering our client’s requirements in the most optimised way.

Step 1: Meticulous Planning

1 : Micro-Market Analysis

  • Registered sales data comparison with neighbouring micro-markets
  • Sales, Supply mix & Absorption trend
  • PSF pricing trend of targeted configuration
Image

2 : Project Benchmarking

  • Shortlisting competitive projects based on LPV Framework - Location | Price | Value
  • Using Real Estate - Moment of Truth RE-MoT (Real estate moments of truth in customer end) Framework to trace the customer journey in benchmarked projects

Important Project Benchmarking Metrics:

  • Sales Velocity
  • Absorption
  • Schedule performance
  • Net Present Value (NPV) for Consumer
Image

3 : Define Target Group

  • To identify the right spots from where
    you can generate the maximum amount of quality leads
  • To determine the percentage mix of buyers based on age group
Image

4 : Defining Customer

Defining Customer Characteristics Based On The Four "W's Framework:

  • Who is the potential Customer?
  • Where is the Investment Location?
  • Wants of the Customers?
  • Wisdom to enrich Customer Engagement
Image

5 : Value Proposition

The value proposition is an aspect of your brand's storytelling, and it should reflect your brand personality

  • Appealing Target Demographics
  • Customer Surveys
  • Effective Brand Strategies
  • Comprehensive Marketing
Image

Step 2: GREEN - GRow with Excellent ExecutioN

Image

1 : Mobilizing Channels

  • • JBP with CPs
  • • Activating Digital campaigns
  • • Reaching out to existing database of clients for referrals
Image

2 : Enticing trade &
customers and setting
up Experience Centre

  • Creating buzz in market
  • Redefining experience centre through consumer’s eyes

3 : Team Training

  • • Sales pitch basis REal HERO Framework
  • • Opportunity doc for pre-sales & sourcing team
Image

4 : Final Kick-Off

  • • Going live with all campaigns
  • • CP meet
Image

5 : Winning with Technology

  • Capturing entire journey of lead
  • Tracking campaigns ROI and productivity of sales sourcing and pre sales executives
  • Automating all communication basis lead’s primary, secondary and tertiary disposition
Image

Our Stand-Out Features - Efficient Working

  • Real-time and comprehensive tracking of the entire sales funnel
  • Data-driven overview of the end-to-end sales process
  • Continuous tracking of micro-level analytics on lead funnel
  • In-depth and end-to-end recording of every customer’s journey through the sales funnel
  • Real-time ROI tracking for every marketing spend
  • Continuous and data-driven performance assessment of the sales team

Let's Get Started

Contact Us